AI-ready websites
An AI-ready website is one that AI tools like ChatGPT can read, and that an AI assistant can use to reach the business for a customer. Two Scoops Web builds every site to be AI-ready.
<script type="application/ld+json"> {"@type": "HairSalon", "name": "Example Studio"}</script><h1>Example Studio</h1><p>Haircuts and color in one chair.</p><p>Haircut, $40. Color, from $90.</p><a href="/book">Book</a><a href="mailto:hi@example-studio.com">
Example: a made-up business's page, as its website sends it.
What AI tools actually read
AI tools like ChatGPT, Claude and Perplexity read a website with bots, small programs that fetch each page's words the way the website sends them.
Some websites only fill in their words after the page opens in a browser. That takes code called JavaScript, and Google says not all bots can run it. When your prices and services are in the page from the start, no bot has to run anything to read them.
A site can also tell bots where they're welcome, in a short file called robots.txt. This site's robots.txt names the AI bots and lets them in.
User-agent: GPTBotUser-agent: OAI-SearchBotUser-agent: ChatGPT-UserUser-agent: ClaudeBotUser-agent: Claude-SearchBotUser-agent: Claude-UserUser-agent: PerplexityBotUser-agent: Perplexity-UserUser-agent: Google-ExtendedUser-agent: Applebot-ExtendedUser-agent: CCBotContent-Signal: search=yes, ai-input=yes, ai-train=yesAllow: /Disallow: /studio
From this site's robots.txt.
The four things that make a site readable
Two Scoops Web builds every site with four things that make it readable: words in the page, structured data, an llms.txt file, and one business described the same way on every page.
Words in the page means every word and price is there the moment the page loads, with nothing filled in later.
Structured data is a short block of code, out of sight, that states your business name, what you do and how to reach you. Google's AI answers don't need it, and Google says it helps tell one business apart from another.
llms.txt is a short file that sums up the site for AI tools. It's still a proposal, and we include one for the tools that look for it.
One business, described the same way, means your name, what you do and how to reach you are the same on every page, and they should match your Google Business Profile too. Google lists an up-to-date Business Profile among the basics for its AI features.
What makes a website AI-ready covers each one in more detail, plus a fifth: a way for an AI assistant to reach you.
What an AI assistant needs to act for your customer
An AI assistant can reach a business for a customer when the business's website gives it a plain way in: a booking link, an email address or a form that works for anyone.
You'll also hear them called AI agents: tools like ChatGPT and Claude that can open pages, click links and fill in forms for the person using them.
Every Two Scoops Web site has your email address in the page and a contact form that works even with JavaScript off, plus a plain link to your booking page if you take bookings. Google's guide for sites that AI agents use asks for real links and labelled form boxes, and says what helps agents helps people too.
This site takes no bookings, so it has the other two: our email address is at the bottom of every page, and the form on Start a build works with JavaScript off.
Example: a made-up assistant and a made-up salon
Book me a haircut at Example Studio on Saturday.
Here's Example Studio's booking page. Want me to open it?
How an AI assistant finds a booking page, step by step
An AI assistant gets a customer to a business's booking page by reading the site, finding the booking link and offering it.
Take Example Studio, a made-up hair salon.
The customer asks.
"Book me a haircut at Example Studio on Saturday."
The assistant reads the site.
The haircut's price, $40, is written right in the page, so there's nothing to guess.
It finds the Book link.
It's a plain link in the page, so the assistant can follow it the way a person would.
It offers the booking page.
"Here's Example Studio's booking page. Want me to open it?" From there, the customer and the booking page take it the rest of the way.
What an AI-ready site doesn't do
No website can make ChatGPT, Google or any other AI tool name a business in its answers. OpenAI says placement in ChatGPT search "is not guaranteed," and Google tells site owners to "be wary of third-party tools that promise ranking success."
A website can't make an assistant finish a booking either. The site gets the assistant to the booking page, and what happens there depends on the booking page and the assistant.
An AI-ready site takes care of the part a website controls. It can be read, and it can be used. Being AI-ready is part of the build at the fixed price, with no monthly charge for it.
Who we are is on the about page.
Questions people ask
Are AI-coded websites junk?
A website is as good as the person who built it, whatever tool they used. Drag-and-drop builders, hand-written code and AI tools all turn out work at the skill of whoever is driving. So judge the site. The signs a website is fine as it is apply to any site, built any way.
Does Google need an llms.txt file?
Google doesn't need an llms.txt file. Google says files like it "will neither harm nor help your site's visibility or rankings in Google Search, as Google Search ignores them."
Will an AI-ready site get my business into ChatGPT's answers?
An AI-ready site makes a business readable by ChatGPT, and no one can promise ChatGPT will name it. OpenAI says any public website can appear in ChatGPT search, and that a site shouldn't block its search bot. This site lets that bot in.
Can an AI assistant book an appointment on my website?
An AI assistant can find your booking link and offer it to your customer. Whether it can finish the booking depends on your booking page and on the assistant. ChatGPT and Claude both say they ask the person before a step that's hard to undo, like paying.
Have a site built this way
Every Two Scoops Web build is AI-ready, at a fixed price from $1,500. See the packages.